Latest Apple iBooks attacked Amazon with new software

Apple pushes into education and  releases  the Apple products - ie the two iBooks, the tool for their production as well as the extended range of courses in "iTunes U" - is an offer that could be worthwhile for medium schools and colleges. And of course the long term for Apple itself, because the company now provides publishers, schools, teachers and students good reasons to buy his expensive hardware. First, Apple needs but may make some compromises.

Many schools are ill-equipped financially, falling prices for the iPad would have to.Apple will be offering later this year, a stripped down version for 199 dollars. Also for the iBooks, he believes, will give quantity discounts. Rise in the end, for the school, the bill: The acquisition of eg 30 iPads per class and a new set of be iBooks for each year must be cheaper than buying printed books that need to be replaced after five years because they are outdated and have too many signs of wear.
This a sample calculation: One of the algebra books that are already sold as iBook 2 for $ 15 costs, in the printed version about $ 100. After five years it must be replaced. Since the two iBooks Although purchased by the schools, but with the Apple IDs of the students will be linked and therefore accessible only from their iTunes accounts, they must be acquired anew each year out of school. In five years there are a total of 75 dollars. On the basis of the annual savings of $ 25 for every book that a student needs to come quickly together $ 200. For schools this is worth it so only when books are cheaper and iPads - and if the hardware has several years before being replaced.
End of the high-price strategy is questionable
As for the teaching and learning culture, the United States are on the right path for Apple: iPads are already used in many schools and prospective teachers and students grow anyway with tablets and the appropriate content to.
For Apple, the prices for hardware and content, however, remain so high that at the end of a win will come out. Given the current high-price strategy is by no means clear that the group really cheap tablet offering or giving large rebates. Apple may lower prices, but expects one anyway, because tablets could be cheaper overall if this equipment category is popular worldwide.